Business English Complete Course
Master professional English for international business success
💰Finance & Accounting
Revenue
Definition: Total income generated by the sale of goods or services
Example: "Our revenue increased by 25% last quarter."
Profit margin
Definition: The ratio of profit to revenue
Example: "We need to increase our profit margin to stay competitive."
Budget
Definition: An estimate of income and expenditure for a set period
Example: "We need to stick to the budget this year."
ROI (Return on Investment)
Definition: A measure of the profitability of an investment
Example: "The ROI on this project was impressive."
Cash flow
Definition: The total amount of money being transferred in and out
Example: "Poor cash flow can cause serious problems."
Asset
Definition: A useful or valuable thing owned by a person or company
Example: "Our employees are our greatest asset."
Liability
Definition: A company's legal financial debts or obligations
Example: "We need to reduce our liabilities."
Invoice
Definition: A list of goods sent or services provided, with a statement of payment due
Example: "Please send the invoice by Friday."
📊Marketing & Sales
Target market
Definition: The particular group of consumers at which a product is aimed
Example: "Our target market is young professionals."
Brand awareness
Definition: The extent to which consumers are familiar with a particular brand
Example: "We need to increase brand awareness through social media."
Market share
Definition: The portion of a market controlled by a particular company
Example: "We're trying to increase our market share."
Lead generation
Definition: The initiation of consumer interest in a product or service
Example: "Lead generation is crucial for sales growth."
Conversion rate
Definition: The percentage of visitors who complete a desired action
Example: "Our conversion rate improved after the website redesign."
Pitch
Definition: A presentation to sell a product or idea
Example: "I have to pitch the new campaign to the board tomorrow."
Cold calling
Definition: Making unsolicited calls to potential customers
Example: "Cold calling can be challenging but effective."
B2B/B2C
Definition: Business-to-Business / Business-to-Consumer
Example: "We operate in both B2B and B2C markets."
👔Management & HR
Stakeholder
Definition: A person with an interest or concern in something
Example: "We need to keep all stakeholders informed."
Delegate
Definition: Assign responsibility or authority to another person
Example: "You need to learn to delegate tasks to your team."
Synergy
Definition: The combined effect is greater than the sum of individual effects
Example: "The merger created great synergy between the two companies."
Onboarding
Definition: The process of integrating a new employee into an organization
Example: "Our onboarding process takes two weeks."
KPI (Key Performance Indicator)
Definition: A measurable value demonstrating effective achievement of objectives
Example: "We track several KPIs to measure success."
Turnover
Definition: The rate at which employees leave and are replaced
Example: "High employee turnover is costing us money."
Work-life balance
Definition: The division of time between work and personal activities
Example: "The company promotes healthy work-life balance."
Performance review
Definition: A formal assessment of an employee's work performance
Example: "Annual performance reviews are conducted in December."
🚚Operations & Logistics
Supply chain
Definition: The sequence of processes involved in the production and distribution
Example: "We need to optimize our supply chain."
Inventory
Definition: A complete list of items such as goods in stock
Example: "We're running low on inventory."
Outsource
Definition: Obtain goods or services from an outside supplier
Example: "We decided to outsource our IT support."
Scalability
Definition: The capability of a system to handle growing amounts of work
Example: "Scalability is important for growing businesses."
Bottleneck
Definition: A point of congestion that slows or stops progress
Example: "The approval process is becoming a bottleneck."
Turnaround time
Definition: The time taken to complete a process
Example: "We need to reduce our turnaround time."
Procurement
Definition: The action of obtaining supplies of goods
Example: "The procurement team handles all purchases."
Quality control
Definition: A system ensuring products meet quality standards
Example: "Quality control is essential in manufacturing."